
Strategy
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This Story Isn't for Everyone. That's Kind of the Point.
A thing you make isn't finished when you finish making it. It's finished when it reaches the person it was for.

A thing you make isn't finished when you finish making it. It's finished when it reaches the person it was for.

A thing you make isn't finished when you finish making it. It's finished when it reaches the person it was for.

When I was 20, I started a band with my best friend. Five years later, two music industry legends called us within 18 days of each other. Not because we were the most talented people in the room. Because for once, the positioning was sharp enough that people could place us instantly.

When I was 20, I started a band with my best friend. Five years later, two music industry legends called us within 18 days of each other. Not because we were the most talented people in the room. Because for once, the positioning was sharp enough that people could place us instantly.