The Wow moment

August 6, 2025

Today I walked into a designer's office carrying my 27" iMac like I owned the place. Which, in a way, I did—for the next two hours, that screen became holy ground.

I thought I was helping Lee and Julie launch an interior design business. I was wrong. We weren't launching anything. We were awakening something that had been sleeping for ten years.

Julie once built bird cake toppers from $3 garden center finds and vintage sewing patterns. Posted them on Etsy "just to see." They sold. She raised the price. They kept selling. Anthropologie came calling. The Knot wanted wholesale orders. From her tiny apartment, she was hand-making everything—toppers, banners, tassel garlands before they were everywhere.

Then God called her to motherhood, and she laid it all down. Trusting His timing. Trusting His plan.

But here's what I've learned about God's gifts: they don't expire. They go dormant, waiting for the right season to bloom again.

After ninety minutes of conversation, I did something I'd never done before. I showed them my entire process. Voice memo from our session, transcript into Notion, then I asked the AI to summarize what we'd discovered together.

Julie watched her deepest story—the parts she'd never articulated, the dreams she'd buried, the calling she'd forgotten—appear on the screen in perfect clarity. She let out this genuine "woow" and giggled.

Not because the technology impressed her. Because she felt seen. Understood. Known at a soul level.

That's when I realized what I've been building toward all along.

I'm not competing with artificial intelligence. I'm showing people how to use it to recognize what God has already written in their hearts. This is AI-assisted divine discernment—technology in service of authentic calling, not replacement of it.

The Scriptures tell us that "the purpose in a man's heart is like deep water, but a man of understanding will draw it out." The water was always there. The purpose was always present. What's needed is someone who knows how to cast the net in the right place, at the right depth.

In a world where machines can generate business plans in seconds and write marketing copy while you sleep, what becomes infinitely more valuable? The ability to ask the right questions. The discernment to see patterns that algorithms miss. The wisdom to guide someone through the sacred work of authentic self-discovery.

The more automated everything becomes, the more people will hunger for genuine human connection and divine recognition.

Traditional consultants give you strategies and frameworks. I help you discover what God has already authored in your story, then show you how to collaborate with Him in building it. The difference is eternal.

Julie needs ongoing support to rebuild her creative confidence. Lee needs to learn how to champion her vision while contributing his own gifts. They need a community of others walking similar paths.

Which means Deep Waters Community isn't just a nice idea—it's essential infrastructure. The methodology only works when people have somewhere to go after the awakening.

Every client session is becoming a case study in something larger: that Christian entrepreneurship isn't about compromising your faith to succeed in the marketplace. It's about discovering that your faith IS your competitive advantage.

Today wasn't just a successful client session. It was proof of concept that there's a massive audience hungry for business development rooted in biblical truth, authentic discovery over artificial optimization, divine calling over market opportunity.

We're pioneering the kingdom's answer to Silicon Valley's soulless optimization culture.

Voice memo to Notion to AI summary to strategic framework. This isn't just efficient—it's transformational. Clients watch their story become their strategy in real-time. They leave with both revelation and tools.

Today I became the fisherman I was always meant to be. Not catching fish, but catching divine appointments. Not working with nets, but with questions that draw deep water to the surface.

The future belongs to those who can recognize what God has already written.

Derek

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The Joy Box