The Pilot Kids

The Pilot Kids

Role
Creative Direction
Art Direction
Visual Identity & Naming

Content Strategy
Music Production


Credits
Jonny Gorenc, Co-Founder
Tricky Stewart, Executive Production
Jackson Stewart, Photography
Joshua Stewart, Photography

Jonny and I met in high school, me on guitar, him rapping over it, entertaining friends in the hallways and at basement parties. Around then I started a t-shirt line called Kill the Pilot, built on a philosophy I'd landed on: fly your own plane, kill the pilot. After college, we started The Pilot Kids to combine everything we'd learned, went all in instead of taking jobs, and poured everything we had into one song and one video, made entirely ourselves. That video found its way to Grammy-winning producer Tricky Stewart, who called me directly and flew us out to sign a deal. What followed reached fans all over the world, a channel still sitting at 70,000 subscribers today, proof that you can fly your own plane and build something of your own.

What the Pilot Kids are doing musically, the originality and how cultural it is, and at the same time, it’s a hit. It’s a cultural movement. It’s not imitating. It’s smart. It’s witty. It’s falling right in the sweet spot for something I feel really passionate about delivering to the masses and the stadiums.

Tricky Stewart
5x Grammy Award Winning Producer

What the Pilot Kids are doing musically, the originality and how cultural it is, and at the same time, it’s a hit. It’s a cultural movement. It’s not imitating. It’s smart. It’s witty. It’s falling right in the sweet spot for something I feel really passionate about delivering to the masses and the stadiums.

Tricky Stewart
5x Grammy Award Winning Producer

sammak

Charleston, SC
hello@sammakstudio.com

"The purpose in a man's heart is deep water,
but a man of understanding will draw it out"
— Proverbs 20:5

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sammak

Charleston, SC
hello@sammakstudio.com

"The purpose in a man's heart is deep water,
but a man of understanding will draw it out"
— Proverbs 20:5

Journal
LinkedIn
Instagram
CV

sammak

Charleston, SC
hello@sammakstudio.com

"The purpose in a man's heart is deep water,
but a man of understanding will draw it out"
— Proverbs 20:5

Journal
LinkedIn
Instagram
CV